Jovani Was Combining High Fashion with Big Fun Before it Was Cool

Jovani has made a name for itself by crafting styles that combine girlish glee with elegant haute fashion.

In Milan, there was an unambiguous mandate from a large number of designers: 2013 will be a year of fun fashions for the young girl in us all. Armani's sheer dresses in pastel colors at Milan's fashion week were just one example of the turn toward fun, whimsical designs in party dresses, and all other areas of fashion. Other designers used a mix of Japanese influences and returns to 1950s and 1960s elements to convey the message with couture dresses, but it was clear everywhere: fun is in.

The good news is, with Jovani, you won't have anything to worry about, because fun is already their specialty, and judging from the latest collection, there's plenty of fun still to come. That's very good news indeed, because with more and more young women turning to second hand stores for their prom dresses, being ahead of the curve doesn't just mean looking great. It also means saving money.

Take Jersey Ruffle Dress, style 781 as an example (in the homecoming dresses section on the Jovani website). Here's a dress that makes the wearer look ready for a night out on the town, or a night at the school dance, of course, but it also emphasizes youth and frivolity in a refreshing way. The ruffle skirt is the first thing anyone will notice because the curves of the fabric will dance at the slightest movement. However, the single shoulder strap with colorful embellishments is a tiny touch that adds more than a dash of youthful exuberance to this exciting dress.