London Champions Digital for Men's Fashion Week

British fashion designers will begin revealing their autumn/winter 2013 men's collections in London on Monday.

Although the three-day series of events promise to be more modest in scope than the unveiling of the women's collections at London Fashion Week in February, the British Fashion Council and several independent houses are endeavoring to escalate consumer attention to the collections via a series of digital initiatives spanning the web, social media and out-of-home display.

Eleven designers will be live-streaming their shows, up from nine the year previous. Livestreams (the schedule for which can be found here) will work on personal computers, as well as tablets and smartphones. Show footage will also be posted to the BFC's dedicated microsite for the men's collections.

In an aim to streamline discussion about the shows on Twitter, the British Fashion Council has dubbed #LondonCollections the official hashtag for the week. The public is encouraged to pose questions to members of the Menswear Committee using hashtag #AskLCM on Twitter; answers will be delivered via the @BFC account.

UK residents are also encouraged to snap street-style photos of fashionable men and upload them to Twitter and Pinterest using the hashtag #ManAboutTown; the best will be made into a Pinterest board and Facebook album designed to illustrate the best of British men's style.