Kardashian Kollection Adds Optical Line To Fashion Empire At Sears

Jupi Corp is excited to announce the newest addition to the Kardashian Kollection family - Kardashian Kollection Eyewear. Jupi Corp has collaborated with Inspecs USA, a design and innovation-driven global eyewear company, to manufacture the new collection of eyewear. Their latest business venture is targeted towards young, fashionable women who are budget-conscious but aware of the latest trends. The line hit stores in July 2012, offering both stylish optical frames and chic prescription sunglasses.

"It was only natural for eyewear to be the next product launch for the Kardashian Kollection brand. Our designs capture a wider clientele from those who are simple and structured in style to fashion risk takers. We're very proud and excited for this launch." said Bruno Schiavi, fashion designer and president of Jupi Corp.The Kardashian Kollection Eyewear is inspired by Kim's, Kourtney's and Khloé's unique individual styles, ranging from vintage boho to high glam. The optical collection will consist of five styles and will be offered in a total of nine different colors. Studded temples, tortoise shell, and leopard prints in retro shaped acetate frames will complement any signature style.

"Sears Optical saw the great success of the Kardashian Kollection in Sears stores across the United States and wanted to expand the Kollection into eyewear. Sears Optical partnered with Inspecs USA to create an exclusive eyewear line. The Kardashian Kollection Eyewear will be featured in both ophthalmic and prescription sun and sold exclusively at Sears Optical. The Kardashian Kollection Eyewear will officially be launched in stores and all parties involved could not be happier with the outcome," said Daryl Hammett, Senior Vice President & General Manager of Sears Optical, a division of Luxottica Retail.

The Kardashian Kollection Prescription Sunglasses will offer five prescription sunglass styles in 11 color options. Luxe-vintage styles include oversized cat eyes and retro aviators with pearlescent temples and funky HD animal prints.Kardashian Kollection Eyewear will retail for $139.99 for both optical and prescription sunglasses, and will be available at 300 Sears Optical stores nationwide.  Please visit www.searsoptical.com/kardashian for a complete list of store locations.