Debuting nearly 20 years ago, The Art of Fashion was a revolutionary step for a retailer as the campaign was designed to feature cutting-edge fashion and provocative photography. Designer merchandise featured in the Fall 2012 campaign includes: Gucci, Valentino, Tom Ford, Oscar de la Renta, Alexander McQueen, Stella McCartney, Celine, Dolce & Gabbana, Jil Sander, The Row, Etro, Akris, Alaia Paris, Proenza Schouler, Haider Ackermann, Burberry Prorsum, Lanvin Paris, Chanel, Mary Katrantzou, Jason Wu, Fendi, Lanvin Paris, Peter Piloto, Charlotte Olympia and Nancy Gonzalez.
Erik Madigan Heck is the youngest photographer ever chosen to shoot The Art of Fashion for Neiman Marcus. Other notable photographers have included Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman and Paolo Roversi.
"We wanted to pair up this season's exquisite fashions with a true creative visionary," said Eddie Nunns, Vice President, Neiman Marcus Brand Creative. "Erik Madigan Heck's work blurs the lines between photography and art, and through his illustrative approach he created stunning images that differentiate this campaign from any other."
In addition to the photography for The Art of Fashion, a trio of short films was shot and will be available at NMDaily.com. Two original Erik Madigan Heck prints from The Art of Fashion portfolio will be auctioned October 20, 2012, in conjunction with the Two x Two for Aids (2x2online.org), a 13-year-old fundraiser that has raised over $34 million for the American Foundation for AIDS Research (amfAR) and the Dallas Museum of Art's Contemporary Art Acquisitions Fund. Watch for details in the next issue of the book.
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